Discover. Inspire. Encourage. Empower.

THE PARADIGM SHIFT

 

New technologies and changing consumer behaviors are creating gaps in the ever-evolving fashion industry. hiTechMODA bridges those gaps, converting them to designing opportunities, 

 

Our mission is to discover, inspire, encourage, and empower fashion talent worldwide. hiTechMODA does this by providing a professional affordable runway of high-quality production, photography, video, hair and makeup included in one cost.  We provide additional opportunities for publishing, public relations, billboard advertising, over-the-top media streaming services (OTT), and TV advertising at fair pricing. 

 

From established designers, indie designers, and small manufacturers to fashion consumers, hiTechMODA's goal is to make the fashion industry more inclusive, egalitarian, inspirational, and accessible to everyone.  The need for marketing and maintaining exposure is critical during these times.  hiTechMODA markets for you and your brand year-round.  Once in the hiTechMODA family, you are with us to stay.    

 

ReGen Runway, hiTechMODA’s sustainable segment, will concentrate on using the guidelines of the United Nation’s Sustainable Development Goals (SDG) to provide the criteria for an inclusive and well-attended fashion show  (More information about the ReGenRunway) that continues to educate and highlight new thinking in fashion. 

 

Fashion is usually about LIMITED access; with hiTechMODA, fashion is about ACCESS!

  • Access to information that highlights breakthroughs in the Technology and Sustainable fields

  • Access to media outlets

  • Access to a high-end, entertaining, and enlightening show that is all-pervasive, authentic, vital, fresh, inclusive, and innovative.

  • Access to ideas that improve and change our past harmful habits. 

  • Access to create advocates and platforms with forward-thinking people who are making a difference along with shifting the paradigm.

  • Access to selling off the runway for qualifying designers. (With brick and mortar stores closing at an alarming rate, this technology changes the manufacturing and buying experience.)

 

hiTechMODA represents the accessibility of fashion; the future is all-inclusive and it’s closer than you think!  

OUR SHOWS

Groundbreaking. Relevant. Inspirational

hiTechMODA shows are par excellence, professionally produced events providing an opportunity to sponsors, designers, and models looking to showcase their companies, collections, and talent on the runway. What you see is who we are and what you get.  Many production companies make promises they do not keep.  We respect our sponsors, designers, and models by valuing them as business partners and professionals. 

OUR COMMITMENT TO FIGHTING COVID-19. 

 

We continue to monitor the world and New York City during the Covid-19 pandemic to ensure the safety and health of all. We are having smaller shows with fewer designers, models, and audience to maximize social distancing. Face masks will be worn at all times with the exception of models in hair and makeup (until dried), and on the runway, unless a mask is a part of the designer's collection.

 

Access backstage is limited to essential staff, designers, and models. We will adhere to the strictest safety protocols, sanitation, and social distancing guidelines in accordance with Federal, NY State, and City regulations, allowing essential teams to support designer productions in a safe, comfortable production environment.

OUR DEMOGRAPHICS

hiTechMODA's primary market is female 25-55 years of age, middle to upper income throughout the United States. Our international markets include Great Britain, Europe, Canada, Mexico, Latin America, Australia, Asia, and growing!  

 

NYFW hiTechMODA Seasons One, Two, and Three created a social media influence that exceeded 750,000 and continues to grow. Our Season Four production, which took place in New York City during NYFW, September 12, 2020, in the midst of the COVID-19 pandemic, was successfully produced under stringent COVID-19 guidelines and streamed live to multiple thousands.  hiTechMODA was the only independent producer to broadcast live from NYC during September 2020. As a result, we were picked up by over 60 national and international media outlets and featured in the prestigious Page 6 of the New York Post.

 

Whether our runways are watched by a live audience in a venue, or live over the internet, they are the beginning for our sponsors, designers, and models as we promote before, during, and after all our events.

DEMAND FOR EXPOSURE

Most designers at NYFW spend upwards of $100,000 per show.  With costs escalating and the need for runway events to showcase designers, the demand for independent public shows arose.  These shows have filled a void and have done so to sold-out crowds, and at an average ticket price of $45.

hiTechMODA’s September 2018, 2019, and February 2020 shows sold out weeks in advance. Our Season Four production streamed live to multiple thousands.  Our models were scouted by agencies right off the runway, and our designers made connections within the industry that allows them to increase exposure and sales. hiTechMODA actively promotes our designers, both before and after the event, via our website and social media.  

DESIGNER REQUIREMENTS (we are here to help you!)

  • Collections must be ready-to-wear, couture, costume, sustainable, or accessory 

  • Each collection must be current merchandise no older than 3 years 

  • The designers' collection must be ready 10 days prior to the hiTechMODA event

  • Fees must be paid in full 10 days prior event (payment options available)

  • Must meet hiTechMODA model casting/fitting schedule (if applicable)

  • Provide sizing charts within 45 days of registering 

  • Provide names of backstage assistance (min 2) 

  • Provide marketing materials (profile, website, social media handles, hires logo)

 

WE PROVIDE

 

  • Model Casting 

  • Long Main Runway Stage

  • Professional photos from house photographer and unedited video of the show

  • Getty Images and exposure with designers name*

  • Full Backstage Management

  • Backstage director, assistant dressers, and show director

  • Full Show Production

  • Video Wall, Lighting, Audio, and More

  • Live Streaming

  • Advertising and social media presence 

  • Media Pit (press application required for all photographers and designer invited media)

  • An exclusive discounted room block

  • Basic NYC hair/makeup provided by the September 2020 Official NYFW - New York Makeup Academy

  • Enhanced makeup available*

  • Your logo on the step-and-repeat

  • Racks, no hangers 

  • Pre-event press release and regular media blasts

  • hiTechMODA styling team and back of house coordinator with dressers

  • Inclusion in the hiTechMODA website (with link to designer’s website) for exposure to press, media, buyers, bloggers, stylists, and influencers

  • Listing of our event on Fashion Week Online (FWO)

  • An exclusive article on FWO*

  • Times Square billboard opportunities*

  • Publishing in Industry Magazine

  • Public Relations*

  • A limited number of discounted tickets for business associates and friends and family

*Additional costs apply

APPLICATION PROCESS

Designers must pre-register, and include sample photos as requested during the process. Upon approval, you will receive an invitation to show via email from opportunity@hitechmoda.com  that includes the show we believe designs are best suited for, associated fees, and instructions on how to make payment and complete registration.

 

Participation Fees range between $1,000 and $4,000 based on the show and the number of pieces on the runway. 

PRIVATE SHOWS AVAILABLE. Send us an email with details regarding your interest.

To ensure a smooth and trouble-free show, designers must agree to abide by the rules and regulations of the hiTechMODA advisory board and board of directors. All fees due in full by February 1, 2021. 

To being the process please review our Terms and Conditions and complete the Designer Application.

 

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